Star report 19
Observer Guto’s log, entry 7 [next report, 9 July 2008]

Name of Subject: Peter Anderson
Gender: male
Age in terrestrial years: 42
Occupation: Global Account Manager
Name of organisation: GLOB
As you remember,
the first face-to-face meeting of the Global Account Team back in May was not
wholly successful, and at the moment the managers remain as suspicious of each
other as they are of Peter, their boss.
Peter’s problem is that he is acting in his
new job at GLOB in exactly the same way that he did in his last one at PITS,
which in Earth terms is about as appropriate as speaking Bhutanese to a Pole.*
He performed well in his previous role as an Account Manager because he was
dealing with people very like himself - English, male and middle-aged. However
in his present role as manager of managers he has to lead people of different
ages, genders and cultures, and he is finding it hard
going. Before he joined GLOB, when he spoke or wrote to colleagues, customers
or subordinates, he could take it for granted that they would understand what
he meant, even if he did not spell things out.* They all knew, without thinking
about it, how far they could trust each other, they could predict how their
fellows would act in most situations, and above all they understood what needed
saying and what did not. Now none of the old certainties applies and the
thought probe has revealed that Peter is becoming increasingly aware that he is
out of his depth.
He has been told by
the Vice-President, Ivor, that in order to increase
global sales he needs to create a vision and strategy for future growth, as
well as uniting his account team and getting them to work together towards
common objectives. Unfortunately for Peter, what he is good at is creating good
customer relations, not leading a culturally diverse team of highly ambitious,
competitive individuals who know more about their own markets than he does. Nor
has he got any talent for dealing with the abstract, so asking him to work to, “produce a vision
of the future, and a strategy for attaining it,” is like asking a Zippo fish
from the Warble constellation to grow hair. (It’s not that the Zippo fish
doesn’t like hair, just that hair-growing is not included in its
evolutionary design specifications.)
As Peter does not
have the faintest idea of how to go about producing a vision – let alone
writing it down – he has decided to delegate the task to his Account Team. After many hours
deliberation here is the email he sent to his managers:
All:
In order to
achieve optimal client focus, corporate HQ has challenged us to produce a
best-of-breed sales strategy. Leveraging the strengths inherent in our
diversity, our team will create a TEFSY (template for
synergy) which will prioritise high-value deliverables
for our clients. This in turn will enhance corporate value going forward, and
strengthen our favoured partner status. In short, we
are looking for a targeted, scaleable, win-win sales scenario.
Hope to get your
responses soon.
Regards
Peter
PS If you could
send me your ideas for a departmental vision and strategy by the end of next
week, I’d appreciate it. No more than 2000 words please!
As can be seen,
despite Peter’s weakness when it comes to strategic thinking, his use of
obscure and impressive robizz* is second to none. Like
most people he uses it most frequently when he wants to create the (false)
impression that he understands what he is writing about.
His managers, being
familiar with robizz, and knowing full well how Peter
works, understood that what he really meant was this:
Corporate HQ has given me the thankless task
of producing a report which will take a long time to write and will never be
implemented. As I don’t want to do it, and don’t know how to even if I did, I’m
passing the job on to you.
I am actually getting rather worried about Peter. He is finding it difficult to meet Ivor’s expectations, and because of his lack of
communication and intercultural skills, finds it impossible to get his team to
cooperate with him or each other. As a result he is also working longer and
longer hours, which has led his wife to complain that their three young
children are beginning to forget what he looks like. Soon,
however, he will be going on holiday , and is hoping that two weeks spent in
the company of wife, children and golf clubs will provide him with the rest and
relaxation which he so sorely needs. As I observed previously, Peter is obviously
not a clear thinker – but he is very clearly an optimist.
Explanations and comments
*speaking Bhutanese to a
Pole:
In most cases this is of no discernible use at all.
*spell things out : Not literally. He did not actually have to spell
“things,” or any other words, out loud.
*robizz: The sort of English
you would use if you had to address a reasonably intelligent robot. i.e.
There is no indication in the speech or writing to reveal that the message has
been generated by a living creature, nor that either the writer or the intended
recipient belongs to a species which puts any value on social competence.
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